(blog post expands on November 2021 newsletter)
$90,000. That has been our big hairy year-end fundraising goal for the past two years, and this year, thanks to an exciting Giving Tuesday match opportunity, we’ll meet that goal again!
OUR BIGGEST MATCH EVER- that’s what it is! For Giving Tuesday, November 30, thanks to our partners at W&A Engineering and our very own board, Books for Keeps has a $20,000 match to help us execute a ONE-DAY ONLY capital campaign to raise $40,000 and purchase our very own box truck. You’re reading that right – we want to raise $40,000 in one day.
With our former partners at Scholastic no longer being able to meet our necessary price-point of $3/book and needing to raise their prices by 50% if we were to continue our partnership into 2022, the team had to come up with a new plan to serve our out-of-Athens schools while still staying on budget. (That’s right – the cost of serving our Atlanta, Elberton, and Warrenton schools would increase by nearly $50,000 if we were to continue with the Scholastic model.) The solution is to purchase a truck for deliveries! Not only will this allow us the flexibility to deliver books to our Athens schools at times that work best for the schools – rather than relying on the kindness of local moving companies and the availability of vehicles that meet our needs – it also lets us make informed book purchases based on what students at our out-of-Athens schools request AND ultimately keeps the cost of serving those schools the same that it is now.
“Okay I’m with you on buying a truck. But WHY is your year-end goal $90,000?”
The truck is just one component of keeping our program running efficiently and effectively. As we crunched said numbers, we considered increasing our year-end goal to reflect the three big goals we have for our year-end campaign:
1. Purchase a box truck for $40k to maintain affordable services to our out-of-Athens schools
2. Raise $6,000 for Dolly Parton’s Imagination Library in order to increase program participation for Athens to 50% of eligible kids (this would also get us closer to the national average for this program)
3. Raise $50,000 towards the purchase of 60k books we still need for spring distributions (the total cost of which is actually close to $120,000 given our average book cost of $2/book)
Instead, we took these numbers and rounded down to a goal we’ve met before – and KNOW we can meet again – $90,000.
If you’re still with us (we know, this is a LOT of numbers and information), we’re thankful. This year more than ever, we want to be completely transparent about what goes into creating our year-end goal… and why this campaign is critical to the existence of our program. As we have continued to grow and expand to include two more programs in addition to our flagship Stop Summer Slide, so the complexities and costs associated with those goals have grown. But we know, now more than ever, our organization creates purposeful programming, brings joy, and makes a measurable impact in both the confidence and literacy opportunity of those all touched by it.
If you have specific questions, email us at firstname.lastname@example.org! We would love to tell you more!